is there anything u would change in Rolex vector if u were its CEO?

[petrucho^^]

so hot in here
as long as there is demand for these watches, why should it change anything? it will, right in the moment when something begins to go on wrong, like sales downfall etc... meanwhile, the business goes like the watch runs: perfectly. the company thinks from the business standpoint. pleasing everyone is not on its priority list

 

[Karim]

don't quite find the comparison between Rolex and Apple relevant actually... Apple has conveyer machinery to roll out devices. `Rolex assembles watches by hand and it takes plenty of time for a watch to be assembled... also, it's likely the people buy iPhones every other year, proximately, upgrading to new releases. Rolex watches aren't bought for only one year in most cases. These are bought for life or so. the brand will never be able to meet the market demand. on one hand it exends the production rate, on the other hand, the number of millionaires and those who can afford a Rolex increases proportionally. so it's an endless circle of events, and extending is not an option.

possibly, one way to slow the customers rage down is to increase prices. with more expensive watches, fewer customers will be ready to pay and the demand will decrease. still, the revenue of the company won't be affected...

 

[BenjaMIN867]

don't quite find the comparison between Rolex and Apple relevant actually... Apple has conveyer machinery to roll out devices. `Rolex assembles watches by hand and it takes plenty of time for a watch to be assembled... also, it's likely the people buy iPhones every other year, proximately, upgrading to new releases. Rolex watches aren't bought for only one year in most cases. These are bought for life or so. the brand will never be able to meet the market demand. on one hand it exends the production rate, on the other hand, the number of millionaires and those who can afford a Rolex increases proportionally. so it's an endless circle of events, and extending is not an option.

possibly, one way to slow the customers rage down is to increase prices. with more expensive watches, fewer customers will be ready to pay and the demand will decrease. still, the revenue of the company won't be affected...

increase prices?))))) where more? it has increased them some time ago and nothing has changed, the same issues remained)
from all I see on different forums and according to what articles say, the problem with demand and supply was and will remain chronically actual when it comes to `Rolex. Love this watches, love all the the company improvs, creates, ad performed with every new release. but to me, there's enough improvements. like nothing new happens in this company, the same collections only upgraded and improved. and that's not bad actually. it's great, but already a little boring... maybe a partnership with somebody from the racing fils or smth similar (heuer has taken the lead in this aspect probably ) would do no harm... at least, would get the company out from the monotony

 

[JL$4k029]

the problem with the shortage for Rolex is an open door for other brands. Let's agree that Royal Oak, or Omega, or Patek watches are extraordinarily good, even better than some Rolex models. I think that other brands should take advantage of this Rolex shortage and offer alternatives for those who are ready to pay a fortune for Rolex. The main task consists only in identifying the marketing channels to this segment of people, and everything will be calibrated.

As for Rolex, things will not change. the company has no reason to satisfy all the demands of the market. It also reserves its energy and potential for its own development, such as certification laboratories or technical improvements. Not only customer satisfaction is the number one priority, and that is normal.

 

[Eddie]

perhaps, it's time for a brand new collection.... why not? it's been a while since `Rolex has been Ron ding on and on with upgrades for the existent modes. but for how long more!?

Last improvements were in 2022 and refers to changes in the Air-King, Day-Date 40, GMT-Master II, Yacht-Master 40, Yacht-Master 42 and Datejust 31. But, either way it's the same old collections. what about a new one? I think it would be pretty catchy for the audience, especially given that other brands also can't boast much with new collections...

 

[PpiroJookK88735]

perhaps, it's time for a brand new collection.... why not? it's been a while since `Rolex has been Ron ding on and on with upgrades for the existent modes. but for how long more!?

Last improvements were in 2022 and refers to changes in the Air-King, Day-Date 40, GMT-Master II, Yacht-Master 40, Yacht-Master 42 and Datejust 31. But, either way it's the same old collections. what about a new one? I think it would be pretty catchy for the audience, especially given that other brands also can't boast much with new collections...

it's unlikely that people will be caught by a brand new collection. the old ones are like legend. people love comparing models the old and the new ones. a brand new collection would be like an out-of-context one. and there is also another aspect: each luxury brand has specific vectors like Air/pilot; land/racers', water\navy watches. And `Rolex has them all covered. what would be the next collection related to, according to you? Fire, or what????

 

[MCGregor]

I see that this topic causes debates just as fierce as in other forums))))

I see a lot of different views in the comments here. Personally, what makes me think that Rolex doesn't really intend to change anything is the fact that the brand has a sense of "enough". That is, you have to know when to stop. Even if people ask for the watches, the brand does not see the need to satisfy the demand, because what is sold at the moment is enough. The brand generates enough income, has enough loyal customers, has a good enough reputation, and has a strong enough brand awareness (not to mention that it is extremely strong, compared to other brands).

And respectively, having enough of everything, why should it change anything?!

If it adapts a new strategy, the company risks losing what it has built over the years. Agree, the modern audience today has extraordinarily ambitious expectations and it is quite difficult to satisfy these expectations. Respectively, rolex sees fit to put the total satisfaction of the audience on hold, instead it massively focuses on its own development and ambitions. The last Deepsea Challenge is a good proof of that. And there is another aspect that seems curious to me: the fact that Rolex is "silent" at the moment, is a sign that it is "kneading" something inside. So, I don't exclude that soon it will surprise us with something truly amazing. Big things take time...

 

[Cacktoos]

the fact that people line up after rolex watches only flatters the brand. but this does not mean that It should change anything. Long queues are just a complement to the company. I think things should remain as they are. if rolex becomes more accessible to the general public, it seems to me that it will somehow lose its status of exclusivity. And even if no new collections are planned, the company has demonstrated that it does not stand still but works on continuous improvements. what else should it do? leave the brand alone to do its job

 

[DomPerignon]

the fact that the brand creates waiting lists for years is not exactly acceptable. this not only makes people tired of waiting, but makes people start to hate this brand.

you save all the money for years for a model, you save as much as you can to afford a Rolex and you also have to wait WHO KNOWS HOW LONG to buy your watch. I think it's too much of a privilege for some watches that are no better than an Audemars Piguet or Patek or Vacheron.
Respectively, it seems to me that a false exclusivity has been created around these watches. there are much more attractive and viable alternatives. In the long term, Rolex has nothing but to lose if it does nothing. At least, it should come with an empathetic and "reassuring" official message for tho never get to buy a Rolex watch

 

[$BarHat$]

the fact that people line up after rolex watches only flatters the brand. but this does not mean that It should change anything. Long queues are just a complement to the company. I think things should remain as they are. if rolex becomes more accessible to the general public, it seems to me that it will somehow lose its status of exclusivity. And even if no new collections are planned, the company has demonstrated that it does not stand still but works on continuous improvements. what else should it do? leave the brand alone to do its job

you may be right that it should not be accessible and meet the demand.
but at least, it should return to his ambitious spirit that it had a few decades ago.
it kind of went out, it seems to me. and if it continues like this, it will lose a lot of ground in the industry.
its competitors, which are now relatively small, will devour it soon, if rolex does not wake up with something more ambitious.
the problem is not only that it does not satisfy the demand, but also that it remained much too focused on itself, and less on the public as a whole.
skimpy changes in new releases, models iterated thousands of times without producing anything new.
even when it presented the gigantic 50mm deepsea, it did it all for itself in an experimental version.
too much focus on oneself, when in fact, the focus, whether you like it or not, must be on the public. otherwise, other brands will steal its audience

 

[Ocean BLUE]

sure, you, smart people and specialists and experts in the field what can we say against such a corporation?!!)) if nothing changes, it means that everything is going well according to a certain plan DDD

 

[HorsePower]

sure, you, smart people and specialists and experts in the field what can we say against such a corporation?!!)) if nothing changes, it means that everything is going well according to a certain plan DDD

communication can always be improved... I doubt that the Rolex representatives don't notice that the world is criticizing their relationship and communication with the audience... and they pretend that they don't see anything...

 

[Eugene]

I don't dare to comment in the place of a CEO, because I am sure that those who manage the rolex company, know well what they are doing.... I have too little experience in the field to express my opinion...

on the other hand, I can say what I feel should be revised as a regular customer. as far as I know, I know that those who want a Rolex have big problems with getting one. it's not as simple as just going to a local dealer and buying a watch. the process is very complicated and I think this is one of the reasons why many customers opt for the competition.

also, the prices for the older models that are already not very current would be good to be reduced... that way, people could buy more watches and rolex wouldn't sit with the watches in stock, waiting to be bought... that's about it I have to comment

 

[StevenOhio]

i'd bring back brushed bracelets for specific models. I guess it was a mistake to withdraw them. public misses them

 

[SpiceEric]

so easy to comment when you're out the office, right?)))) you're looking for flaws where there are no flaws. Rolex has built an impressive watch empire. it has plenty of loyal clientele from a specific, worthy niche. every watch designer dreams about competing with Rolex. its watches are Wirth thousands of bucks without losing value even after 30 years... so, why, my lord, do you thing smth dgoes wrong with this brand? Too much confidence? WELL, EXCUSE ME!!! I WOULD HAVE THE SAME CONFIDENCE WITH SUCH A HUGE HISTORY AND HOROLOGICAL ACCOMPLISHMENTS BEHIND? Not liking the recent designs? Well, excuse me, design is a matter of personal taste. And I'd rather tend to believe that those criticising Rolex design DON'T HAVE Taste than vice versa...

to sum up! this brand is where it has to be! ups and downs are specific for any brand, not to mention Piguet with its Code failure after the huge success with the Royal Oak. So ladies and gentlemen, just enjoy these phenomenal Rolex watches as none of us has any moral right to criticise anything