Independent watchmaking is perhaps the most important value. At least, for me. It’s something rare nowadays, and extremely valuable, especially considering that the house still exists after 145 YEARS.
Also, appreciate so much the brand’s foundation to protecting forests. What other brand makes smth like that? Tipping my hat to the company awareness about this impotent purpose
The brand also sustains international culture. What about that? No other swiss brand does that. AP invested oil the reconstruction of the Bolshoi theatre in Russia more than a decade ago, and recently in 2019, if im not wrong, made a special watch series in honor of the theatre. Not to say its involvement in the sports world. Tennis and Golf are among the most sustained sports of AP. Music also is a branch sustained by the brand. It’s a partner of the Montreal Jazz festival since 2010. Don’t ask where I know that from
I’ve been assigned to write a thesis at my University related to the impact of big brands in culture…
either way, the reasons to adore this house are enough and more than that... it deserves all my respect!!